# November Update: AI Analyst and CRM Concierge custom objects

> The AI Analyst extracts insights from all your conversations, and CRM Concierge now supports custom objects.

- Date: 2025-11-28
- Page: https://demodesk.ai/changelog/2025-11-28-ai-analyst-research-preview

## 🎉 AI Analyst in research preview

![🎉 AI Analyst in research preview](https://web.demodesk.ai/_next/static/media/2025-11-28-home-actual.028rhqm07bo2n.webp?dpl=dpl_DrRNmKbkqUyMhZTNrJJuKewmz4Aq)

Meet the AI Analyst. It has access to all your summaries, scorecard feedback and conversations, including metadata.

- Catch up on any customer's journey in seconds for seamless sales-to-CS handovers
- Let AI build meeting agendas and action items from conversation insights
- See patterns in your coaching feedback over the last month

[Check it out](https://demodesk.com/manage/chat) · [Best practices guide](https://demodesk.ai/help/best-practices-guide-ai-analyst)

*The AI Analyst is available to users with an active Coaching & AI subscription. Access is complimentary during the research preview; pricing will be determined at official release.*

## CRM Concierge supports custom objects for HubSpot and Salesforce

![CRM Concierge supports custom objects for HubSpot and Salesforce](https://web.demodesk.ai/_next/static/media/2025-11-28-3-exp.19qw-5jos5ps9.webp?dpl=dpl_DrRNmKbkqUyMhZTNrJJuKewmz4Aq)

The CRM Concierge can now update any field on any custom object in HubSpot and Salesforce.

**Recap of what it can do:**

- **Multi-object sync** – Opportunities, contacts, accounts and custom fields. Every field type is supported.
- **Custom objects** – Update any field on any custom object your team relies on.
- **AI Context** – Describe your CRM structure, which fields matter, and when (not) to fill them.
- **Magic Mode** – Let AI decide which fields to fill, with zero setup.

**Use cases:** auto-fill MEDDIC fields, accurate lead source data, standardized opportunity stages, and syncing custom objects like partner relationships or implementation milestones.

💡 Pro tip: Give the Concierge precise instructions in AI Context, e.g. "only update deal stage if the economic buyer was identified".

[Learn more](https://demodesk.ai/help/ai-crm-concierge)