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Best Practices Guide: AI Reports

Updated September 28, 2025

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Demodesk AI Reports convert multiple meeting recordings into a single, actionable report. Powered by transcripts + CRM context, they’re perfect for coaching, performance reviews, competitive insights, and more.

How AI Reports Work

StepWhat You DoWhy It Matters
1 · Describe GoalIn the “I want a report that…” field, write a clear objective: “Identify common customer pain points over the last 10 calls”A precise goal tells the model what to surface and how to structure the output.
2 · Define ScopePick Date, Hosts, Meeting category, Audience, and (optional) Advanced filters for meeting name / transcript keywords. You’ll see Selected scope matches X recordings at the bottom.Tight filters keep results relevant and avoid hitting the 200‑recording cap.
OptionalTick Only consider segments spoken by external participant to focus purely on customer voice.Great for feedback or competitor‑mention reports.

(Tip – the clearer your goal + filters, the better the report.)


Role‑Based Use Cases & Example Prompts

Admins

#Use CasePrompt Example
1Product Feedback PulseAggregate recurring product feedback from Sales & CS calls in the last 60 days. Provide a trends chart.
2Custom / Bespoke ExportGenerate a product‑feedback report and export key findings to CSV for BI analysis.
3Enablement Material ExtractionFind coaching moments where reps misunderstood objections. Extract quote + timestamp for training slides.
4Filler‑Word Insights by TeamCompare filler‑word usage across Sales vs. Success teams. Highlight top 3 speakers per team and improvement over time.

Managers

Focus: Coaching · Deal Health · Business Reviews

#Use CasePrompt Example
1Coaching & Performance ReviewsCreate a monthly Coaching Report for my AE team: strengths, weaknesses, next‑step compliance.
2Objection Handling DigestList the top 5 objections raised in discovery calls last quarter and how reps responded.
3Competitive InsightsAnalyze what customers said about Competitors X and Y in Q3 meetings. Summarize sentiment.
4Business Review PrepGenerate a QBR brief covering KPIs, blockers, and wins for EMEA region (last 30 days).
5Talk‑Ratio & Filler‑Word TrendsChart talk‑to‑listen ratio and filler‑word rate per rep for the past month.

Users

#Use CasePrompt Example
1Personal Coaching SnapshotSummarize my filler‑word usage and missed next‑steps in my last 5 demos.
2Stakeholder & Objection TrackerList stakeholder names and main objections mentioned across my last three calls with ACME.
3Deal Progress TimelineBuild a chronological list of next steps promised by the prospect in deal #DDX‑432.
4Product Feedback CollectorAggregate feature requests mentioned in my calls this month.

Explore Other Coaching & AI Modules

Looking to get more out of Demodesk’s Coaching & AI seat? Explore our other best practice guides:

AI Scorecards

AI CRM Concierge

AI Reports

AI Chat

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