How to install and manage the integration for HubSpot

Updated August 31, 2026

On this page

Installation
Integration settings
Create meetings
Create deals
Create companies
Default connections
Canceled meetings
Disable Sync for Individual Users
FAQs

In this article, in-depth information on defining the interactions with HubSpot is provided. In general, this HubSpot sync feature is accessible to users with Scheduling and Business licenses. Please note that this article is specifically intended for admins - as they have the ability to configure this integration. The following are the sections of this article:

Installation
Integration settings
Default system token connections
Canceled meetings
FAQs

Installation

Before you begin... ensure that you are:

An admin in Demodesk
An admin in HubSpot
You use the same email address for HubSpot and Demodesk

Visit your Connections page.
Scroll down to the CRM section
Click Connect HubSpot to authenticate and connect.
Congratulations! 🎉 Your connection is now activated for your company. All users' activities are now automatically synced with HubSpot as per your settings (see further below).

Integration settings

Your integration settings in Demodesk define how Demodesk interacts with HubSpot for the whole company. In essence, you can control whether Demodesk should create the following objects and their properties:

Meetings
Deals
Companies

Create meetings

Set if meetings should be created in HubSpot

Demodesk creates meeting in HubSpot: Select this option if your calendar is not directly synced with your CRM.
Demodesk only updates meetings in HubSpot: Select this option if your calendar and HubSpot are synced directly. Demodesk will look for the meeting in HubSpot and only update it. If the meeting is not found, then we will throw an error after a day of trying to update the meeting in the integration logs.

If you have duplicate meetings in HubSpot then this is due to HubSpot's calendar sync. Select the option "Demodesk only updates meetings in HubSpot".

Create deals

To create HubSpot deals via Demodesk automatically, you need to set a Pipeline and a Stage. These values are needed in order to create the object in HubSpot. You can specify the default values in the integration settings.

Create companies

Demodesk checks if the existing contact has an associated company to it. If that is the case, Demodesk does not make any changes. In case there is no associated company, Demodesk creates a new company. You can disable Demodesk creating new companies in the integration settings.

Default connections

By default, we connect some system tokens in Demodesk to standard fields in HubSpot (see below for more details).

Token in Demodesk	Property in HubSpot
Guest first name	First name (Contact)
Guest last name	Last name (Contact)
Guest company name	Name (Company)
Meeting name	Title (Meeting)
Meeting date time	Start time (Meeting)
Meeting participants	Attendees (Meeting)
Meeting duration (scheduled)	Duration (Meeting)
Meeting status	Outcome (Meeting)
After scheduling: Booker, Meeting status, Event type, Playbook, Meeting link After the meeting: Meeting notes	Attendee description (Meeting)

Canceled meetings

When do you need it...if you have HubSpot's calendar sync active.

Before you begin...this feature needs to be activated for you. Please inform your account manager to enable it for you.

If a meeting is canceled in Demodesk, it is deleted from the calendar (for Google & Outlook). If the sync between the calendar and HubSpot is enabled, the meeting will also be deleted in HubSpot. This prevents tracking/reporting on canceled meetings in HubSpot.
To solve this, we have implemented a feature that doesn’t remove canceled meetings from Google Calendar. The following will happen:
1. The meeting is canceled in Demodesk
2. We add “Canceled: “ to the meeting title
3. All participants are set to “not going” in the calendar → the meeting stays in the calendar, but appears as canceled (cross-through)
4. The meeting stays in HubSpot; we update the meeting status to “Canceled”

Note: If the meeting is deleted in the calendar, the sync between the calendar and HubSpot will also delete it in HubSpot. This is out of our control.

In case you need to reschedule after the meeting is canceled, we can still ensure the sync:

Reschedule in Demodesk
Host response is set to “going”, participants are set to “no response” (meeting is not crossed-through anymore)
In HubSpot, we update the meeting status to “Scheduled”

Disable Sync for Individual Users

Users can disable HubSpot sync for themselves without disconnecting the rest of the team, even with company-wide integration enabled.

For Admins: Admins manage the company-wide integration settings. They can disconnect the entire team if needed.

For Users: Users can turn off HubSpot sync individually without affecting others. When disabled, the HubSpot logo won’t appear in their profile. Users can reconnect anytime by clicking “Connect.”

Steps to Disable Sync:

Go to your Demodesk profile settings.
Find CRM sync settings under Connections.
Click on the Disconnect button to turn the sync off for your account.

📝 Note: Disabling sync for an individual does not impact the rest of the team’s sync settings.

FAQs

Q: I cannot connect with HubSpot

: Please ensure you have the following permissions:

Only one user (Demodesk admin) connects with HubSpot.

They must have super admin rights on HubSpot, which means:

Marketplace permissions Contact permissions
Create timeline events permissions
Edit property settings.

Q: I have multiple CRMs connected, is that a problem?

: Overall, no. There are specific cases that may require review. E.g. the prioritisation of CRMs when you are using Demodesk Routing Forms with Route to assigned owner enabled. By default, HubSpot will be prioritised. Please reach out to Demodesk support to learn more about your options to circumvent this.

Q: A HubSpot meeting is not created.

: Look for the meeting and the host in the integration settings here. It will tell you all the activities we do on your CRM and why actions may fail. If meetings are not created then typically this is due to active meeting duplication prevention. See here for more details.

Q: I have meeting duplicates in the CRM.

: This usually happens when you have HubSpot's calendar sync active. Then both Demodesk and HubSpot's calendar sync create meetings. The solution is the CRM integration setting “Duplicate Meeting prevention” in the integration settings.
Otherwise, you may choose to turn the HubSpot calendar sync off. Note that doing so will impact all events in HubSpot, not only Calendly events.

Q: The meeting could not be updated in HubSpot.

: HubSpot engagement X was stored for Y but could no longer be found
This means that previously we had a HS meeting ID saved, but the meeting in HS doesn’t exist anymore bcs it got deleted manually.

Q: Why is my canceled meeting not in HubSpot?

: If a meeting is canceled, it is deleted from the calendar. If the sync between the calendar and HubSpot is enabled, the meeting will also be deleted in HubSpot. This might impact reporting on canceled meetings. We have a custom solution for this that you can find out more about here.

Q: The participant was not created as a contact in HS (nor updated).

: Create contact is disabled in the integration settings. If you have disabled the creation of the new Contact in the integration settings which can be found here, new Contact will not be created using any of the scheduling methods. As well as if it is not enabled then the deal and company cannot be updated.
💡 Important note: If you have more than one CRM connected, you will now be able to choose which CRM you want to connect to a token.
Please note, that this only applies, when you have multiple CRM's (HubSpot/ Pipedrive/ Salesforce) connected.

Q: I do not want to use the company-level integration for HubSpot. What can I do?

: Ask Demodesk support to enable the user-level integration.
With this integration active we will use the HubSpot account from every Demodesk user to sync activities to HubSpot giving you more visibility on who is doing which action.

Please ensure that you use the same e-mail address in HubSpot that you do in Demodesk

Note that every user needs super admin rights to connect to HubSpot. Afterward, the following permissions are sufficient:

marketplace permissions,

contact permissions,

create timeline events permissions,

edit property settings

Click on connect here.

HubSpot will open in the same tab, and you must give permissions there. They will redirect you back to Demodesk afterward.

Congratulations, Your connection is now active. Please note that every user needs to connect their HubSpot integration in the same way.

Q: How can I uninstall the Demodesk integration for HubSpot?

: First, you can disconnect your HubSpot connection in the Demodesk settings page.
Then, you also need to uninstall it in the HubSpot settings.
Disconnecting and uninstalling Demodesk will not influence existing HubSpot accounts and data. It means any newly scheduled meeting or any update to existing meetings will not be sent to HubSpot anymore.

Q: Why are some meetings getting deleted and re-created in HS?

: On every sync, Demodesk compares the contacts currently linked to the HubSpot meeting against the contacts it expects to be linked. If the two lists differ in any way, the meeting is deleted and recreated so that it reflects the current attendees. In the HubSpot audit log this appears as a delete followed immediately by an add, usually within the same second.
The lists most commonly differ when:

a meeting is handed over,

a participant is added, either through backsync or in the Demodesk dashboard,

a participant’s contact details change in the CRM, such as an email address, or the contact is removed.

Because the meeting is a new record, anything attached to the old one is not carried over. Notes, associations and manual edits made against the previous meeting record are lost.
One exception: if there are no contacts left to sync at all, Demodesk does not recreate the meeting. It logs an error and updates the existing one, because a meeting with no associated contact would be invisible in HubSpot.

Q: Are contacts created by Demodesk marked as a marketing contact?

: No. By default, these contacts are set as non-marketing. You can define that behavior in the HubSpot integration settings.

Q: Are contacts created by Demodesk marked as contacts or leads?

: Hubspot always creates contacts as a new contact and never as a lead.
Q: How can I automatically sync meeting activity types?
: Read more about how to set this up here.

Q: I connected a token to a HubSpot property and nothing is written to it.

: Two kinds of property cannot be written by any integration, including ours. They can still be selected in the token connection UI, so they look configured and then silently do nothing.

"Activity created by" is calculated by HubSpot itself. HubSpot discards any value sent for it.

Custom meeting properties you have defined yourself are not written by the meeting sync. Demodesk writes meetings through HubSpot’s engagements API, which accepts HubSpot’s own set of meeting fields only, and ignores anything else.

If you need a custom value on the meeting, use one of the standard meeting fields that Demodesk does write, or sync the value onto the contact, company or deal instead.

Still need a hand?

Our support team answers in the app chat, or at support@demodesk.com.